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Work / Leadform

Case study · Our own product

Leadform: lead forms people finish.

A multi-step form builder with live funnel stats and lead delivery built in. Built, hosted and run by Stato.

app.leadform.io
Leadform platform dashboard
379,638submissions
141forms
74companies
15.8%conversion, Fast House Sale form (one week)

Real figures from the live platform Platform dashboard, 26 Oct 2026. Client names are blurred.

Builder

One question at a time.

Add steps, answer options and conditions, and see the live form update as you build.

Live platform screenshot
app.leadform.io
Form builder with live preview
Design

Styled without code.

Set alignment, width, density, corners and button style from one panel.

Live platform screenshot
app.leadform.io
Form Style panel
Funnel stats

See every drop-off.

The Fast House Sale form in one week: 2,525 visits, 42.5% bounce, 15.8% conversion and an average 2m 29s to finish.

Real figures from the live platform
app.leadform.io
Fast House Sale conversion funnel
Integrations

Leads go straight out.

LeadByte, Make, Zapier, Facebook CAPI and lead distribution, set up per form.

Live platform screenshot
app.leadform.io
Integrations page
Lead distribution

Route leads to buyers.

Each delivery sends one campaign's leads to one buyer at its own price per lead, here £25 and £30. Campaigns, buyers and suppliers sit alongside, with rejections and quarantine tracked.

Demo data
app.leadform.io
Lead Distribution deliveries with per-delivery price
app.leadform.io
Delivery caps and opening hours
Caps and hours. Per-hour, day, week and month caps, and opening hours per day. Outside hours the buyer is skipped.
app.leadform.io
Delivery rules
Rules. Choose which leads each buyer takes, such as the postcode areas they cover.
app.leadform.io
Ping tree weighting
Ping-tree weighting. Share leads by weight across deliveries in a group, then fall through to the next group.

Demo data Test company with demo buyers and campaigns.

A/B testing

Test, then keep the winner.

Add variants to a form, set the traffic split, and see each variant's own leads.

Demo data
app.leadform.io
A/B test variants and traffic split
Forms

Every form in one place.

Drafts and published forms per company, with stats, leads and A/B tests one click away. Form names are blurred.

Live platform screenshot
app.leadform.io
Forms list
How it works

Workflows, integrations and stack.

Workflows & automations

  • Multi-step forms with branching logic
  • A/B tests with a declared winner taking over
  • An optional consent tick box that records the exact wording seen
  • Per-step drop-off tracking without tag management
  • Leads pushed to the customer's CRM as they arrive

Integrations

  • LeadByte
  • Make and Zapier
  • Webhooks
  • Meta and Google tracking IDs
  • MCP connector for AI assistants

Tech stack

  • Next.js on Vercel
  • Supabase (PostgreSQL) with row-level security

How it was built and tested

  • Released in small, versioned updates with release notes
  • Every release gets a UX check on mobile and desktop
  • Production checked after each release

Leadform figures — all time, to 26 Oct 2026

379,000+leads
190+forms built
7%visit-to-lead
1 in 4who start a form finish it
Visit leadform.io ↗License Leadform →
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